LIV Golf does not appear to be going anywhere.
This has felt like the case for a while now, but continues to be an idea (seemingly) picking up momentum. Consider that on Monday it was reported by the Sports Business Journal that LIV intends to grow the purses for its events by $5M next season.
LIV Golf’s eye-popping purse sizes will get even bigger in 2026 as the league pumps more investment into its team operations. LIV’s current weekly purse of $25M will go to $30M in 2026, according to four sources familiar with the process, and the extra capital will go toward the league’s weekly team competition.
Currently, $5M of the weekly tournament purses are split among the teams; $3M to the winning team, $1.5M to second place and $500,000 to third. The remaining $20M covers the individual stroke play portion. Starting in 2026, the extra $5M will be spread out among all 13 teams based on finishing position.
LIV’s teams are set up to operate independently, signing their own commercial deals and players. The league owns a majority (75%) of the teams, while franchise captains own the remaining 25%.
LIV is expected to bring on more players this offseason, but the large signing bonuses of 2022 and 2023 are thought to be a thing of the past. Now, the financial onus is expected to be more on the teams to bring players aboard.
This is certainly a twist as far as LIV team competition is concerned. By establishing funds for the team element specifically it appears that LIV really wants to lean into that (that has been made rather obvious in the last couple of years).
Whether or not any merger happens with the PGA Tour continues to be a murky subject. For now LIV is moving forward and (according to the report) also looking to expand even more.
As you were.
