Grey Goose Brings Last Serve to Grand Central Terminal – Tennis Now

By Richard Pagliaro | Wednesday, August 20, 2025Photo credit: Grey Goose

Grey Goose is bringing the US Open party to Grand Central Terminal.

Celebrating its 19th year as the official vodka of the US Open, Grey Goose will create a pop-up Last Serve bar inside iconic Grand Central Terminal for three days so fans taking the No. 7 train from Flushing Meadows can keep the party pumping with the US Open signature Grey Goose Honey Deuce cocktail.

Fans heading back from watching a daytime or evening match at Arthur Ashe Stadium can stop at The Last Serve Bar on the east side of the station’s Vanderbilt Hall from Wednesday, August 27 through Friday, August 29.

More than 60 percent of fans use mass transit to and from the USTA Billie Jean King National Tennis Center via the 7-subway line and Long Island Railroad (according to the MTA), and many thousands pass through the historic train station, creating a central hub for the excitement the tournament brings to New York City.

Open from 5-8 pm and 10 pm-1 am each day, the Last Serve Bar will serve complimentary, on-trend “tiny ‘tini” sample-sized Grey Goose Honey Deuce and Espresso Martini cocktails for hustling commuters and late-night crowds looking to pause and make time wait.

Grey Goose has also teamed up with tennis star Frances Tiafoe for the second year to promote the French vodka and its Last Serve bar.

“The feeling at the US Open is electric—the crowds, the passion, the style. It’s an energy unlike any other Grand Slams tournament and one that could only come from New York City, and I’m excited to keep it going with Grey Goose again this year,” said Tiafoe. “The Grey Goose Honey Deuce cocktail has become a symbol of that joyful spirit. It’s part of the culture, the look, and the celebration of the tournament.”

If you’ve visited the US Open in recent years, then you know fans are a thirsty bunch. More than 556,000 Honey Deuce servings were sold at the 2024 tournament by the USTA— a 23.5% increase over year prior — resulting in a record-setting $12.8 million in sales.