BNP Paribas Renews its Title Sponsorship of the BNP Paribas Open Through 2029

By Tennis Now | @Tennis_Now | Friday, March 14, 2025
Photo credit: Matthew Calvis

Indian Wells’ title sponsor is money in the bank.

BNP Paribas has extended its title sponsorship of the BNP Paribas Open through 2029, making the bank the longest running title sponsor in the event’s history.

“We are thrilled to extend our partnership with BNP Paribas,” Tournament Director Tommy Haas said. “Their support has been instrumental in making the BNP Paribas Open the world-class destination that it is today.

“We look forward to continuing to work with BNP Paribas in the coming years to build upon the tradition of excellence we have created together and provide fans with the unparalleled experience, thrilling matches and unforgettable moments that they’ve come to expect.”

BNP Paribas began its sponsorship of the event in 2009 and has been a crucial part of the tournament’s ongoing success, which includes exponential growth in fan attendance, increased economic impact on the Coachella Valley, and Tournament of the Year Awards by both the ATP and WTA Tours for a record-setting ten consecutive years.

“Renewing the BNP Paribas Open contract is a testament to the continued growth of this event as well as the partnership between the tournament and BNP Paribas,” José Placido, CEO of BNP Paribas USA and CIB Americas said. “The bank’s commitment to promoting tennis at all levels has made us a trusted partner in tennis and stakeholders, including BNP Paribas clients and staff, making the BNP Paribas Open our marquee tennis event here in the Americas.

“This agreement ensures the tournament will continue to attract top players, provide a world-class experience for attendees, and contribute to the local Coachella Valley economy, including helping the next generation of players.”