Survey Results: The Top 10 Golf Ball Brands Of 2025

In previous posts, we looked at the most popular golf ball among our readers by cover materials, splitting the rankings by Surlyn/ionomer and then urethane models.

This time around, we’re looking at the brand level only.

Before we get to results, there are a few things to consider:

These results reflect answers to a survey of MyGolfSpy readers with more than 5,400 responses.

The survey was conducted before the Tour Edge Exotics golf ball and the Amazon Basics golf balls were released. As such, neither ball is included in the results.

In most cases, for simplicity, the percentage values stated in the text are rounded to the nearest sensible digit.

With that out of the way, here are the rankings.

#1 Titleist

No surprise that Titleist is the most popular golf ball brand with our readers, with just over 29 percent of you listing a Titleist model as your first choice. While percentages may differ, the overall result aligns with what we know about the market as a whole.

Also not surprising is that Pro V1 was the most popular choice at just over 12 percent. The Pro V1x accounted for nearly another nine percent. Notable among our readers: all four of Titleist’s urethane offerings were more popular than the most frequently selected Surlyn model—TruFeel at 1.23 percent.

#2 Maxfli

I doubt anyone can tell you with any degree of precision where any of the popular DTC and house brand options rank in the larger ball market. That said, I think it’s fair to say that Maxfli (15 percent of responses) is more popular with our readers than it is with the entirety of the golfing population.

Among our readers, the top choice is the Tour X (7.5 percent) followed by the Tour (5.5). Tour S (1.8) trails significantly while the company’s Surlyn models barely register with respondents.

#3 Callaway

Callaway was the No. 3 choice among readers, accounting for 11.5 percent of selections. Across the market as a whole, Supersoft is Callaway’s best-selling model. Among our readers, however, Supersoft (2.6 percent) trails Chrome Soft (3).

While money is still green, the fact that neither ball qualifies as a legitimate tour-level option is unique both among our readers and among market leaders. FWIW, Chrome Tour (2 percent) and Chrome Tour X (1.5) aren’t far off but the results illustrate that Callaway still has some work to do in the category to reach the better player.

#4 Srixon

Low-key shocking, Srixon, which was chosen as the ball of choice for 10.5 percent of you, finished ahead of TaylorMade and other notables among our readers. Equally as surprising, the Z-Star Diamond (3 percent) was the most popular Srixon model followed by the Q-Star Tour.

Unlike the market as a whole, the company’s popular SOFT FEEL (1.5 percent) was less popular than every Z-Star model. Again, this illustrates our audience’s strong preference for urethane models.

#5 TaylorMade

TaylorMade was listed as the preferred golf ball by just over nine percent of respondents. The TP5x was the most popular model (3 percent), followed by the amateur-friendly Tour Response (2.6) and TP5 (2.4). While “soft” offerings typically appeal to many golfers, only 0.55 percent of you listed SpeedSoft as your first choice.

#6 Vice

Vice balls accounted for just a bit more than seven percent of responses. Not surprisingly, the rankings were led by the company’s two most popular urethane offerings—Vice Pro (3.6 percent) and Vice Pro Plus (2.8). None of the company’s other offerings, including the Pro Air, accounted for more than 0.65 percent of all responses.

Vice’s ionomer offerings—Tour and Drive—were chosen just 0.21 percent and 0.06 percent respectively which, if nothing else, suggests that without the relative value proposition offered by urethane models compared to the market leaders, there’s little incentive to buy.

#7 Costco/Kirkland

With more than five percent of you listing Kirkland as your ball of choice, I think we’ve confirmed Costco’s position as an industry disruptor. What’s interesting (to me, anyway) is that every other brand on this list relies on multiple models while Kirkland currently offers just the one.

With that in mind, if we rank by individual model, the Kirkland Performance+ would be ranked fifth behind only Pro V1, Pro V1x, Maxfli Tour X and Maxfli Tour—more than two percentage points ahead of any ball in the Bridgestone, Callaway, Srixon or TaylorMade lineup.

#8 Bridgestone

Not long ago the No. 2 brand in the market, Bridgestone ranked eighth in our survey, accounting for 4.5 percent of all selections. The four top choices were all TOUR B models with TOUR B X leading the way at 1.3 percent of all responses. TOUR B RX was next at 1.2 percent.

The company’s ionomer models, which are more popular within the larger market, were led by e6 Soft and e12, both of which hover around one-half of one percent.

#9 Wilson

At this point in the list, we’re beyond the industry juggernauts, but I suppose three percent of all responses isn’t nothing for Wilson. Not surprisingly, the Triad (1.3 percent) was the most popular ball with our readers, followed by Staff Model X (0.74) and Staff Model (0.57).

That’s not exactly lighting the market on fire but it’s notable that Wilson’s Surlyn offerings like Duo Soft and Zip combined for just over 0.3 percent of all responses.

#10 Mizuno

It’s probably fair to say that Mizuno is still trying to find its place in the golf ball category. The No. 10 brand on our list accounted for just under 0.8 percent of all responses. Pro X led the way at 0.4 percent while Pro S accounted for just 0.25 percent of all responses. The company’s most popular Surlyn offering with our readers—the RB 566—accounted for less than 0.1 percent of all responses.