Major League Baseball will take over the broadcasts of six new teams in 2026, reports John Ourand of Puck. The six clubs are the Brewers, Marlins, Rays, Royals, Cardinals and Reds. That represents six of the nine clubs who terminated deals with Main Street Sports last month. That leaves the Braves, Tigers and Angels as the three clubs from that group of nine who still need to formalize broadcast plans for this year.
The company has seemingly been hanging by a thread for a long time. Cord cutting and streaming have been eroding the regional sports network (RSN) model for years. Previously known as Diamond Sports Group and operating under the Bally Sports logo, the company was in bankruptcy for most of 2023 and 2024. When they emerged from bankruptcy late in 2024, they changed the company name and switched to the FanDuel Sports branding. More trouble emerged recently as they reportedly missed payments to several teams, which is what prompted the nine teams to walk away last month.
In recent years, MLB has handled the broadcasts of several other clubs who saw RSN deals collapse. The Padres, Diamondbacks, Rockies, Twins and Guardians were with the league in 2025. In those instances, the league largely kept TV broadcasts the same, retaining most of the personnel. For fans, this arrangement worked better as it did not involve local blackouts. Customers without cable packages could buy streaming packages directly from the league.
For teams, this expanded viewership but the financial situation wasn’t as good. Instead of a guaranteed fee from the RSN, they instead got a fungible amount of money based on streaming numbers. Clear numbers haven’t been made available but the industry consensus is that teams bring in less money via this model than they did via the previous RSN system. Travis Sawchik of MLB.com says the new model only brings in about 50% of the previous RSN set-up.
This often has on-field implications. Some of those teams, particularly the Padres and Twins, saw their player payrolls decrease in recent years. The lower spending capacity seemingly had an impact on Juan Soto being traded from the Padres to the Yankees a couple of years ago and Carlos Correa getting traded from the Twins to the Astros last summer, among other moves.
It was reported in September that ESPN would be acquiring the local rights for those five teams for the next three years. It’s unclear how that will impact local customers who have been paying the league directly to stream games. Also in September, it was reported that the Mariners would also be moving to the league. Last month, the Nationals announced that they would be moving to the MLB model.
Assuming the league will still be selling streaming packages for the five teams it was handling last year, then the league will have at least 13 teams in its portfolio in the coming season. With three clubs still outstanding, it’s possible MLB could get to more than half the league.
Commissioner Rob Manfred has previously spoken of his desire to market a streaming package like MLB.TV but without local blackouts. Controlling the rights for roughly half the league will make that more viable. Expanding the portfolio even further will be challenging. Most of the larger-market clubs still have pretty healthy RSN situations and would have less interest in jumping into a pooled system with these clubs.
That is part of a broader league strategy that will come into play in the next few years. A large number of the league’s broadcast deals expire after 2028. Manfred’s hope is to maintain as much flexibility as possible until then, at which point he could try to sell companies packages of combined rights. As an example of how this might play out, ESPN’s deal recently fell apart but then MLB pivoted to split it up and sell it to various companies. ESPN bought back some bits and acquired some new ones, while Netflix and NBC/Peacock acquired other components.
It will take a few years to see how that all plays out. In the shorter term, it could impact the upcoming collective bargaining agreement negotiations. The current CBA expires December 1st of this year. Presumably, MLB doesn’t want those talks to lead to canceled games in 2027. Ratings and attendance have been up lately, with the faster pace of the pitch clock a possible explanation. Missed games due to a lockout would hurt that momentum, which wouldn’t help the league in selling rights the following year.
For fans of the teams involved in today’s news, new information about broadcast options should be forthcoming. The Cardinals already announced their streaming prices, which are $19.99 monthly or $99.99 for the full season. Barry Jackson of the Miami Herald outlined the situation for Marlins fans today, with some more details still to be determined.
This could also impact player payroll for some clubs. Though the streaming model is a less certain source of revenue, these teams now at least have some clarity on what kind of money should be coming in this year. As of less than two weeks ago, the Reds were reportedly interested in players like Eugenio Suárez but reluctant to make more moves until they figured out the broadcast puzzle. They reportedly reached an agreement with Suárez yesterday.
Photo courtesy of Ron Chenoy, Imagn Images
