With much of the focus pointed to the launch of the Jordan Luka 5 signature shoe, the Jumpman is taking a much quieter approach for the debut of the modified Luka .77 model. The Real Madrid-inspired “Love Letter” edition is set to drop alongside the chief model on January 8th, but more to come later in the month–like this “Pure Money” edition that may have connections to the Slovenian’s hometown.
Regarded as the take-down of the parent silhouette, the new Luka .77 for 2026 comes modified with a new high-abrasion mesh that covers most of the upper. The lace collar has been removed for more of a uni-body aesthetic, with a visible underlay addingn an edgier design via the diamond-shaped cut-outs. Enlarged JORDAN lettering is sprayed onto the medial side of the upper, while the reformed heel features both a “77” and a heart-shaped logo. Despite the clear-cut changes to the upper, the cushioning set-up remains the same thanks to a fore-foot Zoom Air and dual-density foam.
A release is confirmed for the month of January, with retailers expecting a specific date on the 15th. The MSRP will continue at $105. Peep our Jordan Release Dates page for more details.
