The Nike “Swooshman” Is Getting His Own GT Future Through .SWOOSH

Nike Basketball is tapping into the golden age of sports marketing with an upcoming GT Future inspired by the brand’s defunct “Swooshman” mascot, first teased via the @dotswoosh Instagram account.

Created to champion Nike’s futuristic ambitions at the turn of the millennium, Swooshman made his first public appearance at the brand’s “Hoop Heroes” event at Yokohama Centre in Tokyo back in 1996. The character was a product of Nike Sports Entertainment, an experimental venture centered around large-scale activations designed to spotlight both the brand and its athletes. The suit itself was created by Jose Fernandez, best known for his work on the Batman Forever costumes, and reportedly cost a staggering $125,000 to produce.

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Now the Swooshman is back, and the pairing feels especially fitting given the GT Future oozes late ’90s design language. The .SWOOSH teaser shows a first-person view of the character navigating a dimly lit room before opening what we know to be a GT Future box. The sneaker is expected to feature a “Metallic Silver/University Red/Black” color scheme, naturally matching the character as we’ve come to know him.

This is a headline some could have foreseen coming. Nike recently dropped a handful of Swooshman T-shirts on its website seemingly out of nowhere, a quiet move that now reads as a not-so-subtle teaser. You may have also caught wind that Nike is retiring the .SWOOSH website in May, though the sub-brand is still expected to continue releasing sneakers for the foreseeable future, with drops funneled through the Nike SNKRS app.

No official release date for the GT Future “Swooshman” has been announced yet, but .SWOOSH releases tend to materialize quickly once the wheels are in motion. We’ll circle back as soon as there’s more info to report.

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The post The Nike "Swooshman" Is Getting His Own GT Future Through .SWOOSH
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