Queensberry Promotions is claiming a 2023 exclusivity agreement with Saudi events firm SELA was breached after the company and TKO aligned on the formation of Zuffa Boxing without Queensberry’s involvement, according to multiple reports.
The dispute centers on what Queensberry says was an exclusive arrangement signed in September 2023, and the steps that followed as TKO and SELA moved toward a new boxing structure under the Zuffa banner.
Zuffa Boxing has since accelerated, securing a major media rights agreement with Paramount+ and building a roster that includes notable names across multiple divisions.
Exclusivity Claim Tests Boxing’s New Structure
Queensberry’s position, as described in reports, is that its prior agreement should have prevented the creation of a separate promotional vehicle operating outside that framework.
If the matter advances to the British High Court, it would place boxing’s evolving Saudi-aligned model under legal scrutiny at a pivotal moment, as the sport shifts from event-by-event collaboration to a more centralized structure.
In boxing’s first phase of Saudi-backed growth, multiple established promoters were used across major events. Zuffa represents something different: a consolidated entity with its own rights pipeline and its own roster-building strategy.
Conor Benn Signing Highlights The Shift
The roster move that caught British boxing’s attention was Conor Benn leaving Matchroom and signing with Zuffa Boxing, a decision announced publicly with Benn stating he is chasing the biggest fights and stages, and later spotlighted on WWE Monday Night RAW.
Benn’s agreement has been described as a one-fight deal. Its execution under the Zuffa banner reflects how the new structure is already operating as a direct route to major platforms, rather than sitting alongside traditional promotional alliances.
Benn’s next appearance under Turki Alalshikh’s involvement was widely assumed to continue within his existing promotional framework. Instead, the bout moved forward under Zuffa’s branding, underscoring how operational control is concentrating within the new entity.
That development is being closely watched across the promotional landscape.
Once a single structure becomes the gateway to the largest platform agreements, leverage naturally shifts toward whoever administers that structure.
Structural Consolidation Under Scrutiny
At its core, the Queensberry claim is a test of whether early-stage exclusivity agreements can coexist with a centralized model that operates more like a league.
Zuffa Boxing has been publicly described as a TKO and SELA-linked venture, already tied to a significant distribution agreement and a defined roster strategy.
If prior contractual arrangements are now being challenged as the structure evolves, the next phase of boxing’s Saudi-aligned expansion may be shaped less by individual fight negotiations and more by how the commercial framework is defined in court.
About the Author
Phil Jay is the Editor-in-Chief of World Boxing News (WBN) and a veteran boxing reporter with 15+ years of experience. He has interviewed world champions, broken international exclusives, and reported ringside since 2010. Read full bio.
