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Ajax release aquatic 2025/26 away kit celebrating the history of Amsterdam

July 4, 2025
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As Amsterdam marks its 750th anniversary, Ajax is paying tribute to the city’s rich heritage with a striking new away kit for the 2025/26 season.

Crafted by adidas, the shirt draws inspiration from the waterways that have shaped both the landscape and the soul of the Dutch capital. Drenched in a fresh aquatic blue and accented with fluorescent green, the kit features a fluid, wave-like motif across the chest – a nod to the flowing canals that define the city.

More than just a visual homage, the shirt reflects the club’s identity. The tagline “It’s in our water” – long associated with Ajax’s reputation for producing world-class talent – was used to unveil the design, linking the club’s enduring footballing philosophy to Amsterdam’s essence.

Ajax's new away jersey.

Ajax’s new away jersey. / Ajax

Like the home shirt, this away version incorporates the classic Ajax logo, alongside a pennant detail on the upper back. That emblem is inscribed with Amsterdam’s founding year (1275), its anniversary year (2025), and the city’s three iconic St. Andrew’s crosses – a subtle but powerful nod to its legacy.

Just like the canals beneath its streets, Ajax’s roots run deep – and this shirt ensures the whole world sees it.

Ajax’s 2025/26 away kit is now available via the Ajax web shop, Official Ajax Fan Shops, adidas.nl, and select global retailers.

READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN





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