Barcelona unveil latest El Clasico jersey takeover in partnership with Spotify

[ad_1] Barcelona will wear limited edition shirts for this month's Clasico against Real Madrid in La Liga, the sixth such time they have done so since partnering with streaming platform Spotify.

The Spotify logo usually adorns Barcelona's iconic jersey, but the Clasico will see the usual branding swapped out for the mark of one of the world’s biggest artists.

In past games against Real Madrid, the Catalans have featured logos of Coldplay, KAROL G, the Rolling Stones, Rosalia and Drake. Now, Travis Scott is the chosen artist, with the Cactus Jack logo to be displayed on Barca shirts when Madrid visit Olimpic Lluis Companys on 11 May.

Spotify, who have partnered with Barcelona since 2022 and hold the naming rights to Camp Nou, is "giving artists a unique platform to express their creativity on a global stage". The brand is even hosting a special Travis Scott performance at a landmark location in the city the night before the game, rewarding his most loyal local fans with an "exclusive invite only concert".

The Cactus Jack logo will be displayed / Barcelona x Spotift

Jules Kounde is a self-confessed "long-time Travis listener". He said: "As someone who cares about style, this collaboration with Spotify is powerful. Seeing the Cactus Jack logo on our jersey and being part of a drop that blends football with fashion and music is something that I'm hugely inspired by and I'm proud to be part of a club that embraces that."

Travis Scott himself added: "El Clasico is a moment the whole world taps into. Teaming up with Spotify and FC Barcelona lets me merge my universe with theirs.

"This wasn't just about throwing Cactus Jack on a jersey. It's about building something that blurs the line between sound and sport. Being the first artist to perform in Barcelona as part of this collaboration and sharing that moment with my fans just takes it to another level."

Inspired by the club's founding year, there will be 1,899 limited edition jerseys available to purchase via the Barca Official Stores in Spain and online from 10am (CEST) on 2 May. The Cactus Jack collection will include two variants of hoodies, t-shirt, retro jersey, cap, shorts, jacket, scarf, and a retro football. The limited edition collection can be purchased via TravisScott.com from 9 May.