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Chelsea revamp club classics with new ‘Reimagined Icons’ apparel line

July 5, 2025
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Chelsea have reimagined some of the club’s most iconic clothing pieces in a new limited-edition apparel line titled “Reimagined Icons.”

The collection features six unique items, each representing a key chapter in Chelsea’s storied history. Six talented London designers have taken these classic pieces and transformed them – not to simply repeat the past, but to reinterpret and modernise it for today’s fans.

The line opens with the 1906 Royal Blue Crew, a camouflage-style jersey inspired by the early years when Chelsea first adopted their signature royal blue colour. Following that is the Ted Drake Bomber, a contemporary take on the blazer famously worn by players under manager Ted Drake in the 1950s.

The vibrant Renaissance Track Jacket pays homage to Chelsea’s successful ‘Italian Renaissance’ era in the 1990s.

Chelsea's new 1906 Royal Blue Crew and Ted Drake Bomber.

Chelsea’s new 1906 Royal Blue Crew and Ted Drake Bomber. / Chelsea FC

The Gianluca Pullover and Kings of Europe Jersey.

The Gianluca Pullover and Kings of Europe Jersey. / Chelsea FC

Also included is the Gianluca Pullover, an elegant black garment reimagining the iconic sweater worn by manager Gianluca Vialli during Chelsea’s memorable 2000 FA Cup victory at Wembley. The Kings of Europe Jersey brings new energy to the bold black shirt worn under Roberto Di Matteo when Chelsea lifted their first-ever Champions League trophy in 2012.

Finally, the collection features the Champions’ Rings, a modern interpretation of the rings presented by Emma Hayes to her players at the end of her legendary tenure as Chelsea Women’s head coach.

This limited-edition collection is available now online and at the Stamford Bridge Megastore. With only a small number produced, it offers true Chelsea fans a rare opportunity to own a piece of the club’s rich heritage – reimagined for the modern era.

Chelsea's Champions' Ring.

Chelsea’s Champions’ Ring. / Chelsea FC

READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN



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