Last year, adidas launched its “You Got This” campaign aimed at breaking down the negative pressure athletes face by promoting encouragement, positivity, and the importance of support systems – be it from parents, coaches, teammates or friends.
While early phases featured stars like Lamine Yamal, Aitana Bonmatí, Trinity Rodman and NBA standout Anthony Edwards, the campaign has now reached new heights with global icons Lionel Messi and NFL superstar Patrick Mahomes joining in.
In the newest video, Messi and Mahomes face off in a friendly treadmill challenge – urging each other to run faster and push harder.
The clip ends on a light-hearted note, with the two athletes playfully swatting each other’s hands away from the speed controls, sharing a moment of competitive camaraderie.
Adding to the feel-good tone, their wives – Antonela Roccuzzo and Brittany Mahomes – also make appearances, reinforcing the campaign’s core message: that encouragement and friendly competition among loved ones can help athletes push their limits.
Speaking about the collaboration, Mahomes, quarterback for the Kansas City Chiefs and widely regarded as one of the greatest NFL players of all time, said that “it was an honour to team up” with Messi.
“In sports, as in anything that you are passionate about, the work never stops. But nobody succeeds alone. You need people who believe in you and who challenge you to be better,” he said. “It’s a reminder that we achieve more together than we ever could alone.”
Messi echoed the sentiment: “Patrick and I come from two different worlds of football, but the passion is the same.
“Knowing people everywhere are watching and believing in us drives everything we do,” he said. “The support from fans around the world is más que palabras, more than words, and we hope it inspires everyone to lift each other up.”
Even the greatest athletes in the world need support – whether it’s a teammate, a partner, or a rival pushing them to go just a little faster.
