The survey also explores early-stage interest in a potential seat licence option – a concept based on the principle of fans having the opportunity to secure the right to buy a ticket for matches and other events at Old Trafford for a defined period of time through a one-time payment or series of instalments.
Seat licences have been used in many stadium projects across the globe. Unlike the vast majority of venues where they are mandatory for all seasonal product holders, we are exploring an entirely optional version, with standard season tickets still available. Our intention would be to ensure traditional season ticket holders still receive the normal benefits such as the same seat for every game and the ability to apply for away game and cup final tickets. Seat licence holders would also benefit from new – yet to be determined – benefits.
The seat licence option is just one of several potential initiatives being explored and we will conduct more research with fans around alternative options in the coming months.
Our overarching aim is to balance financing a new stadium with keeping football affordable and accessible for fans and preserving match-going culture for future generations. That’s why we’re taking this transparent and consultative approach – to find the right balance and ensure that our plans are shaped by fans every step of the way.
Fans have until 23:59 GMT on 6 November to complete the survey and we encourage everyone to take this opportunity to share their views.
*Please note that due to regulatory restrictions only fans aged 18 years old or over may complete the survey. We will continue to seek the views of younger fans via other channels, including focus groups.
COMPLETE THE SURVEY
This article was first published on 9 October and updated on 5 November.
