Qualcomm Technologies, Inc. through its Snapdragon® brand, has worked together with (RED) to drive impact and change lives in vulnerable communities. Since 2004, Qualcomm has collaborated with partners to bring new technology to underserved communities around the world, while for 20 years (RED) has partnered with the private sector to fight AIDS, helping more than 350 million people.
The second year of this initiative was launched at the World Economic Forum in Davos.
Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated, said: “Snapdragon’s mission has always been to deliver technology that makes a difference in people’s lives, and our continued support of (RED) reflects that commitment. With billions of Snapdragon-powered devices around the world, we’re helping unlock access to lifesaving healthcare and essential resources that might otherwise be out of reach. As Manchester United’s front-of-shirt partner, we’ve seen, first hand, the global impact of that placement. There’s no better cause to spotlight for Manchester United’s more than one billion fans than (RED) and its fight to end health injustice.”
