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Nike bring back spirit of ‘Joga Bonito’ with latest kit drop

July 29, 2025
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Few football shirts stir nostalgia quite like Brazil’s early-2000s Nike Total 90 kit – a design synonymous with swagger, style, and pure footballing joy.

Originally worn between 2004 and 2006 by a golden generation including Ronaldo, Ronaldinho, and Rivaldo, the iconic shirt has now returned as part of Nike’s growing T90 retro collection.

Drenched in that unmistakable canary yellow, the reissued shirt stays true to the original blueprint: deep green accents on the collar, cuffs, and trim, the classic side-positioned Swoosh, and the all-important centralised Brazil crest that defined the era.

It’s a visual time capsule from the golden age of “Joga Bonito” – and Nike is making sure a new generation can feel its magic.

Nike has re-issued this cult classic.

Nike has re-issued this cult classic. / Nike

In addition to the blank version, there’s a special-edition tribute to Ronaldinho – a player who not only defined the look but embodied the spirit of the era.

This variant features his name on the back in Total 90’s distinctive dotted lettering and his iconic No. 10 stamped inside the classic circle motif on the front. A fitting homage to the man who made football look like art.

Brazilian Ronaldinho Gaucho celebrates h

Ronaldinho in 2004. / MAURICIO LIMA/GettyImages

Whether you’re a die-hard collector, a Brazil superfan, or simply a lover of football heritage, this is a drop steeped in legacy – one that lives and breathes the joy of the game.

The Brazil Total 90 reissue is available now at prodirectsport.com.

READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN



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