F1 Arcade announces opening date for new Atlanta venue

Racers can choose from five skill levels, ranging from Rookie – featuring full driving assists – to Elite, which offers a true no-assist challenge for experienced drivers seeking maximum control. Built to be inclusive and easy to pick up, the experience is accessible for all skill levels and open to guests ages seven and up, making F1 Arcade a rare destination where families, friend groups, and multigenerational teams can compete together.

Each simulator features dual screens – one for the driver and an elevated spectator screen – allowing friends and colleagues to watch the race unfold in real time and cheer drivers on.

“We’re excited to officially announce our Atlanta opening and welcome guests beginning February 6,” said Jonathan Peters, CEO of F1 Arcade. “Atlanta is a dynamic, culture-forward city, and F1 Arcade is designed to bring people together—whether they’re lifelong fans or brand-new to the sport — for unforgettable racing, food, and social experiences.”

To mark its Atlanta debut, F1 Arcade will introduce a limited Founder’s Club Card on opening day. Doors open at 5:00 p.m. on February 6, and the first 100 guests through the doors will receive a Founder’s Club Card, unlocking lifetime exclusive perks and experiences – including 50% off food for the first three months – designed to reward the earliest members of the F1 Arcade Atlanta community.

What’s inside?

Spanning more than 15,500 square feet, F1 Arcade Atlanta features 68 state-of-the-art full-motion racing simulators, immersive audiovisual elements, and a refined, industrial interior, along with an expansive outdoor patio set to open in spring 2026.

The space is designed to reflect both the precision of Formula 1 and the raw, energetic character of Atlanta. Rather than a themed approach, the space embraces material honesty – polished concrete floors, expressive lighting, and a layout that encourages movement and discovery throughout the venue.

Beyond the simulators, guests can test their reflexes on an interactive react wall and explore a series of visually striking moments, including neon circuit-style chandeliers and hand-painted tyre-mark murals by Atlanta-based artist Thomas Turner. Turner’s work brings a bold, visceral edge that grounds the global F1 Arcade brand in Atlanta’s creative culture, giving the space a distinct sense of place while remaining part of a cohesive international experience.