Formula 1 extends licensing partnership with F1 Authentics through 2030

Formula 1 has announced its licensing partnership with F1 Authentics, operated by Memento Exclusives, will be renewed as an official Formula 1 memorabilia platform and a supplier of officially licensed F1 show cars through 2030, inclusive.

Building on the successful partnership that first began in 2019, F1 Authentics is a retail provider of race cars available to purchase online and at auction.

The online platform offers collectors the unique opportunity to own something from their favourite drivers and teams, past and present, including signed helmets, caps, bodywork from Formula 1 cars, and some of the sport’s most iconic challengers from the past 75 years.

Innovation is at the heart of the collaboration, with F1 Authentics offering fans a range of ways to own a part of F1 history – with cars reimagined into items such as wheel rim coffee tables, brake disc clocks, and skid plank skateboards.

F1 Authentics also serves as a manufacturer and supplier of officially licensed F1 show cars for the sport, the teams, partners, and promoters.

A fan favourite, each show car is built at Memento Exclusives’ headquarters in the UK’s ‘Motorsport Valley’ near Northampton, using computer aided design to guarantee the best-in-class authenticity.

Emily Prazer, Chief Commercial Officer at Formula 1, said: “F1 Authentics has opened new avenues for fans and collectors to immerse themselves in the world of Formula 1 by offering something for everyone, from those who love the sleek designs of repurposed cars to the fans who want to add historic challengers to their collections.

“We look forward to working with Memento Exclusives to continue to find new ways for fans to own a moment from F1 history.”

Barry Gough, Founder & CEO of Memento Exclusives (F1 Authentics), added: “We are delighted to extend our partnership with Formula 1 through to 2030. Memento Exclusives will continue to bring fans of the sport closer to the action through authentic memorabilia, show cars, and race cars.

“This license agreement extension is a testament to the partnership that has been built over the last seven seasons and promises further opportunity for F1 enthusiasts to own a piece of racing history directly from the tracks. With the new regulations coming into force and new teams joining the grid in 2026, it is the most exciting time ever to be involved with F1.”

Collectors can visit f1authentics.com to see browse official F1 memorabilia, show cars, and race cars.