Volcan de mi Tierra, the distinguished luxury Tequila brand established through a joint venture between Mexico’s esteemed Gallardo family and global luxury leader LVMH, has been named as the Official Tequila of Formula 1.
The partnership, part of the landmark 10-year deal between Formula 1 and LVMH, marks a significant milestone in the brand’s international expansion and continued commitment to excellence.
Volcan made its first appearances in the F1 world as the Official Tequila Partner of the Las Vegas Grand Prix in 2023 and 2024. This year will see the brand dramatically increase its presence across F1-operated hospitality spaces, including F1 Paddock Club, throughout the remainder of the 2025 season.
Animated by the premise that ‘Tequila should taste like Tequila’, Volcan de mi Tierra’s prestigious portfolio of ultra-premium, single NOM (Official Mexican Standard) tequilas are born from the union of traditional Mexican craftsmanship and global luxury.
From harvest to bottle, each step of the brand’s uncompromising production process reflects an unwavering commitment to quality, ensuring a tequila equal parts traditional and polished, timeless and modern.
Emily Prazer, Chief Commercial Officer of Formula 1, said: “Formula 1 has always been a symbol of prestige and excellence. We’re thrilled to welcome Volcan de mi Tierra as the Official Tequila of Formula 1.
“When the brand first partnered with the Las Vegas Grand Prix, it was clear that they shared Formula 1’s vision for innovation, craftsmanship and sophistication. We are excited to build on the success of the recent years and take this collaboration to the next level.”
Santiago Cortina Gallardo, Volcan de mi Tierra CEO & Co-Founder, added: “We are delighted to witness Volcan de mi Tierra reach the global stage with Formula 1. Our brands champion those who rise to every challenge, push past their limits, and embrace their inner fire. Tequila lovers and motorsport enthusiasts demand the best — and that’s exactly what they get with Volcan de mi Tierra.”
