Every October Austin transforms to become the heart of the Formula 1® weekend. The Circuit of The Americas attracts impressive turnouts, and the city of Austin buzzes with fans in team colours adding to the live music, food trucks and Texan culture that make this a standout destination. Now your weekend has a new pit stop, the F1 Hub!
F1® Hub concept comes to Austin South Congress
F1 Hub is the new destination on your Grand Prix weekend, where you can experience the next level in Formula 1® merch. Fans can immerse themselves in the latest F1® and team collections as well as find exclusive collaborations.
Now Formula 1 has an invitation for those fans going to Austin. Come and explore our latest showcase in the second edition of the F1 Hub in Austin. The South Congress district will be home to F1 Hub for a limited time only around the United States Grand Prix. Austin’s F1 Hub will feature exclusive designs to celebrate the moment when Formula 1 meets Texas, as well as unique collaborations with Peanuts. And of course, we’ll have a selection across all teams with the 2025 official F1 team gear, including Scuderia Ferrari, McLaren Formula 1® Team, Mercedes-AMG Petronas Formula One™ Team, and Oracle Red Bull Racing.
From Friday October 10th thru Monday October 20th after the Grand Prix, the F1 Hub at 1712 South Congress Avenue will be the place to explore the unparalleled design and unique collaborations. We’re open from 10 AM to 7 PM with extended hours around the Grand Prix till 9 PM. This is your chance to get limited pieces in Austin.
F1® Hub in Austin opening times
F1 HUB at 1712 South Congress Avenue, Austin, Texas, TX 78704
· Friday October 10 – Wednesday October 15. Open: 10 AM– 7 PM
· Thursday October 16 – Monday October 20. Open: 10 AM – 9 PM
Premium F1® United States Grand Prix Collection
We will have the Premium F1 United States Grand Prix Collection. This line is designed to evoke the distinctive and sought after Texan aesthetic.
A highlight is the special collaboration between Formula 1 and Peanuts to create unique designs for the US Grand Prix. The charm of the iconic Peanuts characters comes to life again in a custom design for 2025 US Grand Prix.
Naturally, the F1 Hub also presents official F1 Team Merch. Authentic team gear is recognised by fans around the world. You can also see special lines from the F1 The Movie collection, F1 exclusive posters for the United States Grand Prix, and the extensive new LEGO F1 Collection.
The F1 Hub is part of a new series of pop-up retail spaces opening throughout the season. Earlier this year, Miami hosted the first US edition; Austin is next; and in November, the Hub will light up Las Vegas from November 8 to November 20.
F1 Hub is your essential stop for the Austin Grand Prix outfits and collector’s editions.
/16x9%20single%20image%20-%202026-02-16T093250.724.webp?ssl=1 "Why Formula 1 race starts will be different in 2026")
