Dana White, the brash, unfiltered CEO of the Ultimate Fighting Championship (UFC), has built an empire on blood, sweat, and a healthy dose of controversy. Since taking the reins in 2001, White’s combative style has turned the promotion into a global juggernaut valued at billions. But his sharp tongue and zero-tolerance policy for dissent have also ignited some of MMA’s most explosive rivalries. From fistfights on private jets to public spats that nearly derailed divisions, White’s feuds aren’t just personal—they’ve shaped the sport’s narrative, boosted pay-per-views, and left a trail of blacklisted fighters in their wake.
As UFC gears up for a blockbuster fall slate, including title clashes at UFC 321 and 322, we revisit the top five feuds that have kept White in the headlines. These aren’t mere arguments; they’re the stuff of MMA legend, blending ego, betrayal, and enough drama to fill a Netflix docuseries. Ranked by intensity, longevity, and impact, here’s the countdown.
5. Demetrious Johnson: The Flyweight Fiasco That Grounded a Dynasty
In the annals of UFC history, few feuds highlight White’s impatience with “non-draws” like his clash with Demetrious “Mighty Mouse” Johnson. The flyweight kingpin defended his title 11 straight times between 2012 and 2018, amassing a resume that screams GOAT. But White? He dismissed Johnson as a ratings killer, reportedly calling him “boring” behind the scenes and refusing to renegotiate his contract despite the flyweight division’s growth under Johnson’s reign.
Tensions boiled over in 2018 when White traded Johnson to ONE Championship for Ben Askren in a deal that stunned the MMA world. Johnson penned a scathing 2,000-word essay accusing White of undervaluing technical mastery in favor of spectacle, while White shot back that Johnson “didn’t move the needle.” The fallout? Flyweight was briefly axed from UFC cards, only to return with a new champ. Today, Johnson thrives in ONE, but the feud underscores White’s business-first ethos: win belts or get benched.
4. Francis Ngannou: The Heavyweight Hulk Smash That Shook Contracts
Francis Ngannou’s departure from UFC in 2023 wasn’t a breakup—it was a seismic divorce. The Cameroonian knockout artist, who claimed the heavyweight strap in 2021, chafed under White’s rigid contract terms, including a controversial “escalator clause” that limited his boxing pursuits. Ngannou’s demands for better pay and freedom clashed with White’s iron-fisted control, leading to a war of words where White labeled him a “non-risk-taker” unwilling to face Jon Jones.
The Predator vacated his title and signed a landmark deal with the Professional Fighters League (PFL), complete with boxing rights that netted him a multimillion-dollar bout against Tyson Fury. White fired back in 2023, mocking Ngannou’s PFL move as “safe” and reigniting the beef when Ngannou criticized UFC’s fighter pay. By 2025, with Ngannou eyeing a Fury rematch, the feud has evolved into a cautionary tale for UFC talent: cross Dana White, and you might trade Octagon glory for greener pastures. It’s a reminder that in White’s world, loyalty pays—but leverage wins.
3. Cris Cyborg: The Featherweight Firestorm and Eternal Blacklist
Cris “Cyborg” Justino’s bad blood with White dates back to 2014, when the Brazilian striker accused UFC of dragging its feet on signing her amid steroid scandal fallout from her Invicta FC days. Dana White dismissed her as “the steroids girl,” sparking a venomous exchange that escalated when Cyborg claimed he lowballed her contract. The tension peaked in 2017 during negotiations for a superfight with Ronda Rousey, with White allegedly calling her “difficult” and leaking private texts to undermine her.
Cyborg finally joined UFC in 2018, winning the featherweight title in her debut, but the peace was short-lived. She left after one defense, signing with Bellator (now PFL), where she’s thrived. White’s response? A permanent blacklist, barring any crossover bouts. As recently as 2021, he doubled down, calling her “ungrateful.” In an era of women’s MMA dominance, this feud symbolizes White’s grudges: once soured, they’re set in stone, leaving Cyborg as a cautionary icon for female fighters pushing back.
2. Tito Ortiz: The Original Blood Feud That Went From Partners to Punches
If White’s feuds had a hall of fame, Tito Ortiz would be the charter member. The “Huntington Beach Bad Boy” and White started as allies—Ortiz helped launch UFC’s light heavyweight division in the early 2000s. But by 2005, cracks formed over pay disputes and creative control, exploding when Ortiz wore a shirt at UFC 84 proclaiming “Dana White is my b****.” White retaliated by challenging Ortiz to an unsanctioned boxing match (which Ortiz dodged) and revealing they’d brawled on a flight to Japan in 2007—White claims he won.The saga spanned years: Ortiz retired in 2012 amid contract battles, jumped to Bellator, and labeled White a “slavedriver.” White fired back, calling him a “moron” and “buffoon.” Even Ortiz’s 2020 political win as a Huntington Beach councilman earned a backhanded White congrats. This feud’s raw physicality and longevity make it the blueprint for White’s promoter-fighter wars—once friends, now foes forever.
1. Conor McGregor: The Notorious Ego Clash That Broke Records and Bones
Topping the list is Dana White vs. Conor McGregor, a rollercoaster of adoration and acrimony that’s as much soap opera as sport. The Irish phenom exploded onto UFC in 2013, but his 2016 bus attack on Khabib Nurmagomedov’s crew—while White watched helplessly—ignited the fuse. White suspended McGregor indefinitely, yet booked the blockbuster UFC 229 clash that drew 2.4 million PPV buys amid global chaos. Post-fight brawl? White called it “disgusting” but cashed in.
The real heat simmered in 2021 when McGregor shattered his leg against Dustin Poirier, prompting White to question his comeback viability and deny a trilogy with Khabib. McGregor’s 2022 podcast rants accused White of favoritism, while White leaked texts pleading for rehab. By 2025, with McGregor’s return looming opposite Michael Chandler on The Ultimate Fighter, their bond is frayed but unbreakable—White hails him as UFC’s golden goose, yet their spats over pay and politics keep the fire alive. It’s the feud that pays the bills, proving White’s genius: turn beef into billions.
Dana White’s feuds aren’t just drama; they’re the rocket fuel behind UFC’s ascent from niche bloodsport to $11 billion empire. Love him or loathe him, his willingness to scrap publicly has elevated MMA’s stakes. As White eyes new ventures like Zuffa Boxing, one thing’s clear: in the Octagon of life, Dana’s always ready for round two. What’s next? Only the Hunting Beast knows.
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