There are plenty of college football teams raking in money on a yearly basis, but only one can be considered the most valuable program in the country.
On July 21, The Athletic ranked every Power 4 team by how much money they’d sell for on the open market. They took history, population, conference realignment and several other factors into consideration. Actual sales that went down in the NBA and NFL were used to determine each program’s projected price.
As of now, Texas is considered the most valuable program in college football with a $2.38 billion valuation.
“The Longhorns routinely lead the country in revenue and were the only team to top $200 million in the most recent financial reports. No program came within $25 million of Texas in either of the past two years. The Longhorns haven’t won a national title since 2005 but made the College Football Playoff semifinals each of the past two seasons and are among this preseason’s top championship contenders. Add in the SEC brand, and Texas looks like the safest investment,” Matt Baker wrote. “Our price tag makes the Longhorns comparable to the 2018 sale of the Carolina Panthers (almost $2.3 billion).”
Georgia and Ohio State were ranked second and third in this study, respectively.
Arlington, TX 1/10/2025
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Historic programs such as Notre Dame and Michigan also received respectable valuations.
Here’s the full top 10:
Texas ($2.38 billion)Georgia ($1.92 billion)Ohio State ($1.9 billion)Notre Dame ($1.85 billion)Michigan ($1.83 billion)Alabama ($1.74 billion)Oklahoma ($1.49 billion)USC ($1.4 billion)Tennessee ($1.37 billion)LSU ($1.23 billion)
As of now, Houston as the lowest valuation at $91 million. Cincinnati and Wake Forest were also towards the bottom of the list.
Do you agree that Texas is the most valuable program in college football?
