Crumbl Cookies CEO offers to pay $50K fine for BYU field storm

Whether it’s a school pulling off a major upset or beating its biggest rival, fans storming the field after a huge victory is one of college football’s longest-standing traditions. These days, however, with conferences issuing big fines in the interest of public safety, those celebrations can be a gut punch to a program.

On Saturday, No. 11 BYU snagged a crucial 24-21 win in its “Holy War” rivalry game against Utah, and fans stormed the field at LaVell Edwards Stadium to celebrate. The win moved the Cougars to 7-0 this season and into first place atop the Big 12 Conference.

FIELD STORM IN PROVO@BYUFootball pic.twitter.com/YO1dIuINl7

— FOX College Football (@CFBONFOX) October 19, 2025

The Big 12 has penalized schools $50,000 for similar violations. Fortunately, BYU won’t have to worry about paying this time around. Before any fine was instituted, the Cougars found out after the game from head coach Kalani Sitake that Crumbl Cookies CEO Jason McGowan would pay for any potential penalty himself. This, of course, produced quite a celebration in the locker room:

The moment in the BYU locker room the players found out I personally paid the fine to let the fans storm the field. Us donors and fans have our players backs, period. @BYUCougars pic.twitter.com/HzZrncLnP9

— Jason McGowan (@jasonmcgowan) October 20, 2025

Crumbl is headquartered in Utah and was founded in the Beehive State in 2017. As of December 2024, it has more than 1,000 locations across the United States and Canada. McGowan is a loyal BYU supporter, having lived in Utah since 2003. He is based in Provo, the same city as BYU.

The Cougars are certainly grateful for McGowan’s help, and it’s hard to imagine they wouldn’t welcome a special cookie delivery at some point.