Ryan ‘Hollywood’ Williams signs groundbreaking NIL deal
Alabama star wideout Ryan Williams has officially just joined the Nike family, becoming one of the most prominent college football ...
Tag: NIL
House attorneys argue plan to vet NIL collective deals violates settlement
The attorneys who negotiated a $2.8 billion lawsuit settlement with the NCAA and four power conferences took issue Friday with ...
Congress to propose NIL guidelines in new college sports compensation bill
A bill designed to end ambiguity surrounding name, image and likeness (NIL), establish professional guidelines for agents and protect collegiate ...
College Sports Commission clarifies ‘valid business purpose’ for NIL deals
Jul 10, 2025, 04:11 PM ETThe new agency in charge of regulating name, image, likeness deals in college sports sent ...
How NIL and transfer portal have changed the way college basketball coaches lead
Editor’s Note: This story is a part of Peak, The Athletic’s desk covering leadership, personal development and success through the lens of ...
Ohio State star’s NIL deal shows Nike may be losing its luster
It seems the kids no longer want to wear the highly recognizable Nike swoosh. Ohio State Buckeyes wide receiver Jeremiah ...
How athletes will be paid as July 1 ushers in new era for college sports: NIL changes, enforcement, contracts
College athletics enters a new era July 1 as the House v. NCAA settlement takes effect, formally allowing schools to ...
5-star UGA football recruiting target Tyler Atkinson inks NIL deal
Five-star linebacker recruit Tyler Atkinson has signed a significant name, image and likeness deal. Atkinson, who is ranked as the ...
College Quarterback Reveals Why He Rejected $8 Million NIL Deal
Money isn't everything for at least one of the SEC's top quarterbacks.Following an impressive freshman season at South Carolina, Gamecocks ...
Conference commissioners bullish on enforcing new NIL rules
Days after a multibillion-dollar legal settlement changed college athletics by allowing schools to directly pay their athletes, the most powerful ...