After being named the ATP Masters Tournament of the year, the Cincinnati Open continues to reap the rewards of its $260 million overhaul.
Today the jewel of tennis in the midwest announced some details of its groundbreaking 2025, the first year that saw the tournament held in a two-week format.
Carlos Alcaraz and Iga Swiatek won singles titles in Cincy this year.
Here are some snippets from an email sent by the tournament on December third.
Worldwide broadcast viewership of the Cincinnati Open rose 55.7 percent in 2025 to reach a global audience of 89.9 million. In total, that audience watched 26,455 hours of linear and streaming coverage. Nearly three quarters of the audience was outside North America, led by 37.9 million viewers in Europe. Coverage in the United States on Tennis Channel attracted a cumulative linear TV audience of 16.8 million.
Cincinnati Open social media content generated 401.3 million views and 27.6 million interactions across all accounts and platforms. One piece of content, the Fan Cam video in which ATP and WTA stars surprised their fans, has amassed nearly 7 million views. The video, produced by the tournament with ATP Media, recently earned recognition as the best Original Content by a Rights Holder at the recent Broadcast Sports Awards.
This year’s Cincinnati Open attracted a record 285,571 attendees, with ticket buyers from all 50 states and 65 countries.
The global appeal is fitting for the tournament that showcased 338 of the world’s best tennis players who represented 48 counties.
“The year-over-year growth in our audiences validates the work to expand the event to host to the world’s best players over more days,” said Tournament Director Bob Moran. “The global nature of tennis is unique and a tremendous selling point for our event. We are honored to welcome the world to the Cincinnati Open and realize the invaluable opportunity we have to engage with partners looking to reach such a broad and diverse audience.”
Last month, the Cincinnati Open was named ATP Masters 1000 Tournament of the Year following a $260 million campus transformation done in partnership with the City of Mason, Warren County and the State of Ohio. That project doubled the venue’s acreage, which allowed the tournament to grow to 96-player singles fields. This marks the first time the tournament has received this global recognition.
Next year’s Cincinnati Open will be held from August 11-23 at the Lindner Family Tennis Center.
