By Richard Pagliaro | Saturday, August 23, 2025Photo credit: BFA
Jannik Sinner is the best player in the world.
Now, world No. 1 Sinner is embracing a prestigious new title: global brand ambassador for Explora Journeys.
The luxury lifestyle ocean travel brand of the MSC Group, Explora Journeys today announced its partnership with Sinner, who will serve as the brand’s new ambassador.
The announcement comes a couple of days ahead the US Open, where reigning champion Sinner aims to defend his Flushing Meadows title on one of the game’s grandest stages.
In a statement announcing the new partnership, Explora Journeys said: “This partnership is built on shared values and a common philosophy, bringing together two worlds united by precision, passion, and the pursuit of excellence. Sinner’s rise to the top of professional tennis has been defined by skill, discipline, and composure – qualities that resonate deeply with Explora Journeys’ approach to delivering transformative ocean travel experiences.
“Both share a belief that true mastery lies in the details: from the focus and preparation behind every point on the court to the thoughtful craftsmanship that defines every aspect of Explora Journeys — each suite a sanctuary, each menu a celebration, each journey designed to stir emotion and discovery.”
Last month, Sinner made history dethroning two-time champion Carlos Alcaraz to become the first Italian player—man or woman—to win Wimbledon. Sinner now holds three of the four Grand Slam crowns: Australian Open, Wimbledon and US Open.
“I’m honored to join Explora Journeys as their Brand Ambassador,” said Jannik Sinner. “For me, wellness is not just about training—it’s about recovery and balance. I believe in the power of nature and mindful routines, and I see those values reflected in every experience with Explora Journeys.”
The partnership was officially unveiled at an exclusive event at The CORE: Club in New York City. The highlight of the evening was an engaging Q&A session with Sinner, during which he spoke candidly about his personal wellness philosophy, the importance of balance in high-performance environments, and his excitement about bringing his mindset to life through the Explora Journeys experience.
Left to right: Host Farhad Heydari, world No. 1 Jannik Sinner, Anna Nash, Global President Explora Journeys. Photo credits: BFA
Sinner’s role as Brand Ambassador will see him appearing in select brand campaigns and co-creating a series of exclusive onboard activations and wellness rituals with his team.
The brand said in a statement: “This collaboration will further enhance Explora Journeys’ mission to connect discerning guests with unique experiences that combine modern European elegance, immersive discovery, and the restorative power of the ocean.”
Jannik Sinner and Anna Nash, Global President of Explora Journeys. Photo credit: BFA
“Jannik embodies the values at the heart of Explora Journeys—authenticity, excellence, and a commitment to wellbeing,” Anna Nash, Global President of Explora Journeys said. “We are delighted to welcome him to our family-owned brand. This collaboration represents a fresh approach to brand ambassadorship—one rooted in authenticity and shared values rather than simple endorsement.
“His passion, talent, and team spirit – on and off the court – align perfectly with our ethos, inspiring guests to embrace a mindful, balanced way of living and to discover the transformative power of travel.”
