Emily Prazer, Chief Commercial Officer, Formula 1, said: “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.
“It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
READ MORE: ‘We want to be fresh, bold and new’ – Cadillac chiefs on their plans for F1, and the drivers on their shortlist
Tasia Filippatos, Disney Consumer Products President, added: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love.
“This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
More information on the activity will be shared in the coming months, and fans can follow Mickey & Friends on their Formula 1 adventure via @mickeymouse and @f1 on social media to keep up to date on how the iconic characters will be living life in the fast lane in 2026.
.webp?ssl=1 "Do Ferrari really have the pace to fight for victory over the British Grand Prix weekend?")
