The 20 greatest and goofiest products and pitches at the 2026 PGA Show

February 6, 2026

By Tim Gravich, GolfPass

The 2026 PGA Show delivered an early look at the golf equipment and gear trends set to shape the upcoming season. Held in Orlando, the industry’s biggest annual event brought together leading golf brands to debut new drivers, irons and putters featuring advanced materials, improved forgiveness and performance-focused technology designed for golfers of all skill levels.

Beyond clubs, the PGA Show highlighted continued innovation in golf technology and accessories, including launch monitors, GPS devices and training aids aimed at improving how golfers practice and play. Many of the newest products emphasized customization, data-driven insights and versatility, reflecting the growing demand for smarter, more efficient ways to enjoy the game.

Golf apparel trends also took center stage at the 2026 PGA Show, as brands unveiled performance polos, outerwear and golf shoes built for comfort, style and on-course versatility. Lightweight fabrics, moisture-wicking materials and modern designs underscored how golf fashion continues to evolve for today’s golfer, both on and off the course.

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