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Lionel Messi, a trickshot competition and the chance to meet the GOAT

May 25, 2025
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Regardless of who they support, most football fans would agree: meeting Lionel Messi, arguably the greatest player the beautiful game has ever seen, would be a dream come true.

Now, thanks to a new global challenge, that dream could become reality.

Messi – alongside his sports drink brand Más+ (or Más+ by Messi) – announced a new competition where the grand prize is a once-in-a-lifetime chance to meet the Barcelona and Inter Miami legend himself.

The rules are simple: place a bottle of Más+ on the crossbar of a goal, then knock it off with the ball in the most creative way possible.

Record your trick shot and upload the video to Instagram using the hashtags #OneShotToMeetMessi and #MasByMessiContest, and tag the official @masbymessi account.

While the judging criteria haven’t been fully revealed, a promotional video ends with the message: “Messi is watching,” strongly suggesting Messi himself could be selecting the winner – raising the stakes for anyone thinking about entering.

Entries close on June 30, 2025.

Más+ – Spanish for “more” – launched in June 2024 as Messi’s own line of performance drinks, developed in partnership with White Claw Hard Seltzer and the Más+ Next Generation Beverage Co.

Designed for clean hydration, the drink includes a mix of minerals, electrolytes, and antioxidants, without the high sugar, artificial ingredients, or caffeine often found in other flavored beverages.

The drink comes in four flavours, each inspired by a milestone from Messi’s legendary career: Orange d’Or (his eight Ballon d’Or wins), Miami Punch (his move to Inter Miami), Berry Copa Crush (his Copa América triumphs), and Limón Lime League (a nod to his Champions League legacy).

Speaking about the product, Messi said: “Many flavoured drinks have high levels of unhealthy ingredients, so people who drink them consume more sugar, calories, artificial ingredients, and even caffeine than they realise. You shouldn’t have to choose between better ingredients and better taste.”

No doubt, it would taste even better if handed to you by the GOAT himself.

READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN





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