How many of you could tell me what the best-selling car was in 2024?
According to sales data from JATO Dynamics, the Toyota Rav4 topped the charts, and I’ve got a theory as to why.
Function. The Rav4 isn’t flashy. It’s never been mistaken for a Ferrari or a Porsche. Surely there are better-looking mid-size SUVs out there.
But it’s got everything you need. And that’s more than enough.
That attitude is one, among others, that inspired the relaunch of adidas EQT Golf line.
EQT (short for equipment) was ideated in the late 80s as a way for adidas to reinvent itself, and came to fruition in the early 90s at the Boston Marathon.
“The history of equipment started as, yeah, the best of adidas, everything that is essential and nothing that is not. So that was like the philosophy behind the product,” said Dylan Moore, Senior Creative Director of adidas Golf.
When that’s your launching point, it’s easy to see why EQT was so successful in its own right. And, of course, why it’s a natural fit to reinvent the EQT line through the lens of golf.
“Now we’re trying to use it to sort of reshape culture and lifestyle,” Moore quipped. “We’re trying to restate culture and lifestyle to cutting-edge innovation, and look into our past and bring that into the future.”
adidas has long been a brand at the head of innovation, especially when it comes to golf. So it’s no surprise that the adidas EQT Golf line features a host of innovative products, including the new (old) EQT 93 golf shoe, inspired by … you guessed it, an adidas EQT golf shoe from 1993.
The decades-old silhouette has been updated with technology from the modern era. BOOST cushion and a TORSION bar for stability highlight the technical changes. But the DNA remains largely unchanged. Same goes for the new adidas EQT Golf apparel. Technical, modern fabrics built for golf.
Remember the phrase?
“Everything that is essential and nothing that is not.”
You can shop the limited EQT capsule starting today at adidas.
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