Saturday, October 4, 2025
Submit Press Release
Got Action
No Result
View All Result
  • Home
  • Football
  • Basketball
  • NCAA
    • NCAA Football
    • NCAA Basketball
    • NCAA Baseball
    • NCAA Sport
  • Baseball
  • NFL
  • NBA
  • NHL
  • MLB
  • Formula 1
  • MMA
  • Boxing
  • Tennis
  • Golf
  • Sports Picks
  • Home
  • Football
  • Basketball
  • NCAA
    • NCAA Football
    • NCAA Basketball
    • NCAA Baseball
    • NCAA Sport
  • Baseball
  • NFL
  • NBA
  • NHL
  • MLB
  • Formula 1
  • MMA
  • Boxing
  • Tennis
  • Golf
  • Sports Picks
Got Action
No Result
View All Result

LIV Continues To Set Attendance Records

August 15, 2025
in Golf
0 0
0
Home Golf
Share on FacebookShare on Twitter


One of the fascinating parts of pro golf’s murky landscape is that in-person attendance has not necessarily corresponded with TV ratings or overall engagement.

TV ratings, which control so much of pro golf’s future, have been talked about at length as the PGA Tour has rebounded from an abysmal 2024. Meanwhile, LIV continues to struggle in relative anonymity.

The audience difference is nearly 20-fold some weeks. Of course, the Tour having a $700-million-per-year contract with CBS and NBC is a significant difference maker compared to LIV being on Fox Sports.

Last week, LIV had 334,000 viewers while the FedEx St. Jude Championship had 3.6 million. That substantial gap has been present every week the two tours face each other—even when the Tour has a mediocre event or little drama on the leaderboard.

Now in its fourth season, LIV has never broken 500,000 viewers in the U.S.

And yet, the clear disparity in ratings and other engagement metrics does not correlate with in-person attendance.

LIV is having a promising attendance year

There is no doubt LIV has been able to draw great attendance numbers in 2025.

While not every event on their schedule has been packed to the brim with fans, there is clearly an in-person market for what they are doing.

Last Saturday’s round at LIV Chicago garnered the best single-day attendance numbers in league history, a roughly 25-percent increase compared to last year’s event at the same course. Those numbers were expected to be broken this week—possibly twice—as the circuit travels to pro golf-starved Indianapolis. Next week, LIV Michigan in Plymouth, just outside Detroit, has similarly high hopes for setting attendance records.

Anecdotally, attending fans at Chicago and Indianapolis have said the grounds were saturated with fans. Long entrance lines and big galleries were posted on social media. Concerts have been a big draw as bands like Good Charlotte, Imagine Dragons and Jason Derulo have been performing after play is over.

Chicago and Indianapolis are two cities the PGA Tour has largely ignored over the years, so it is smart for LIV to take advantage of these areas.

I wrote about this last year when LIV came to my hometown of Nashville, a place that hasn’t seen Tour golf since the Truman administration. More than 40,000 fans attended.

The are other success stories. The LIV Dallas event in June saw more than 50,000, setting a U.S. record which was then broken this past couple of weeks. And, of course, the LIV Adelaide event has been the poster child for massive crowds as more than 102,000 watched earlier this year, trumping the 94,000 mark set last year.

Not every event has threatened a sell out. LIV Miami and LIV Mexico City didn’t reach 20,000 fans.

Still, it would be naive to say there isn’t a meaningful market for golf fans to watch top pros compete in places that are desperate to watch the game’s best. Especially as we march through the dog days of August when the sports calendar is sparse and many kids haven’t gone back to school yet, LIV is capitalizing on well-placed tournaments.

Those surging attendance numbers meet or surpass most stops on Tour. With the exception of events like the WM Phoenix Open, Players Championship, Travelers Championship—and a few others depending on that year’s field—LIV’s current attendance numbers are on par with the Tour.

There are more than triple the number of Tour events than LIV events, and LIV has the luxury of knowing all of its players are going to show up to each of its 14 tournaments.

The fan experience is also helped by a shorter time window of play. You go for the shotgun start and know everything will be done in less than five hours. Every player you want to see will be on the course in that time.

For that reason, LIV has taken advantage of hitting energized markets and cashing in with good attendance.

But attendance is a relatively small factor in success

On the list of priorities for financial success, attendance ranks well below having a lucrative TV contract, viewership ratings and supportive corporate sponsorship.

LIV has made some progress in these areas. The league’s CEO, Scott O’Neil, said LIV’s overall contract value of league sponsorships has increased by a factor of 10 this year. Adding Salesforce and HSBC into the sponsor fold is a boost.

However, everything always comes back to the product.

Without the Tour’s corporate infrastructure and established TV deal, LIV has to draw interest through the viewer experience in order to compete.

Ratings and anecdotal evidence suggest LIV is not drawing much consistent interest.

The fans in Chicago, Indianapolis and Detroit are charged up to attend a pro golf tournament, but they don’t seem as willing to watch LIV Singapore.

Contrary to popular belief, I do say some nice things about LIV. They have made some positive strides.

It’s just that none of this will matter if people don’t watch on TV. LIV is kind of boring. What makes it a better watch than the Tour?

The Savanah Bananas make a nice living by traveling from town to town and selling out baseball stadiums—but those minor league players did not sign $300-million contracts.

For LIV to make money and be functional, fans will have to watch.

And it will have to be more than the one week per year they buy a ticket to be there in person.

The post LIV Continues To Set Attendance Records appeared first on MyGolfSpy.



Source link

Tags: attendanceContinuesLIVrecordsset
Previous Post

New Mexico’s revenue sports had one good year. Then almost everyone left town

Next Post

How Dodgers are managing Ohtani’s ramp-up — during a slump

Related Posts

Akie Iwai leads at Hoakalei, with 8 players a shot back
Golf

Akie Iwai leads at Hoakalei, with 8 players a shot back

October 4, 2025
October Prime Day: The Hottest Early Golf Deals You Don’t Want to Miss
Golf

October Prime Day: The Hottest Early Golf Deals You Don’t Want to Miss

October 3, 2025
Coore-Crenshaw’s latest design coming to life
Golf

Coore-Crenshaw’s latest design coming to life

October 3, 2025
PGA of America president apologizes, condemns U.S. fans’ behavior
Golf

PGA of America president apologizes, condemns U.S. fans’ behavior

October 3, 2025
20 Best Public Golf Courses in the US
Golf

20 Best Public Golf Courses in the US

October 1, 2025
2025 Sanderson Farms Championship Thursday tee times
Golf

2025 Sanderson Farms Championship Thursday tee times

October 1, 2025
Next Post
How Dodgers are managing Ohtani’s ramp-up — during a slump

How Dodgers are managing Ohtani's ramp-up -- during a slump

MLB Little League Classic 2025: Mets, Mariners as Little Leaguers

MLB Little League Classic 2025: Mets, Mariners as Little Leaguers

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest
Away Attendances at the Weekend – 8th September 2025

Away Attendances at the Weekend – 8th September 2025

September 8, 2025
How to Buy COTA Tickets – 2025 United States Grand Prix

How to Buy COTA Tickets – 2025 United States Grand Prix

March 12, 2025
Is Max Verstappen in the mix to win the 2025 Drivers’ title?

Is Max Verstappen in the mix to win the 2025 Drivers’ title?

September 25, 2025
Marte, Steer power Cincinnati Reds over Pittsburgh, 14-8

Marte, Steer power Cincinnati Reds over Pittsburgh, 14-8

August 10, 2025
Arthur Jones, who won a Super Bowl with the Ravens, dies at 39

Arthur Jones, who won a Super Bowl with the Ravens, dies at 39

October 4, 2025
Fans urge Miami Heat to sign former MVP after Tyler Herro surgery news, ‘he’d immediately be the best player’

Fans urge Miami Heat to sign former MVP after Tyler Herro surgery news, ‘he’d immediately be the best player’

September 19, 2025
Anthony Davis could return to Mavericks’ lineup during upcoming Eastern road trip: Report

Anthony Davis could return to Mavericks’ lineup during upcoming Eastern road trip: Report

229
Getting with the programme | Arseblog … an Arsenal blog

Getting with the programme | Arseblog … an Arsenal blog

3
The longest an NCAA bracket has ever stayed perfect

The longest an NCAA bracket has ever stayed perfect

1
Hanshin Tigers shut out Cubs, Dodgers for back-to-back wins

Hanshin Tigers shut out Cubs, Dodgers for back-to-back wins

1
Avious Griffin Highlights Boxing Insider Promotion’s Card By Stopping Jose Luis Sanchez In 9.

Avious Griffin Highlights Boxing Insider Promotion’s Card By Stopping Jose Luis Sanchez In 9.

1
Baylor Tight End Michael Trigg Dominates Kansas State with Huge Performance

Baylor Tight End Michael Trigg Dominates Kansas State with Huge Performance

0
What are the tactical options for the Singapore Grand Prix?

What are the tactical options for the Singapore Grand Prix?

October 4, 2025
As Chelsea nab thrilling statement win, Liverpool continue downward spiral

As Chelsea nab thrilling statement win, Liverpool continue downward spiral

October 4, 2025
Baylor Tight End Michael Trigg Dominates Kansas State with Huge Performance

Baylor Tight End Michael Trigg Dominates Kansas State with Huge Performance

October 4, 2025
Cowboys to be down at least three offensive linemen vs. Jets

Cowboys to be down at least three offensive linemen vs. Jets

October 4, 2025
Fans leave Clemson vs UNC football game after 28-3 deficit

Fans leave Clemson vs UNC football game after 28-3 deficit

October 4, 2025
Six fighters who should feature in Zuffa Boxing League, and four who could

Six fighters who should feature in Zuffa Boxing League, and four who could

October 4, 2025
Facebook Twitter Instagram LinkedIn TikTok Pinterest
Got Action

Stay updated with the latest sports news, highlights, and expert analysis at Got Action. From football to basketball, we cover all your favorite sports. Get your daily dose of action now!

CATEGORIES

  • Baseball
  • Basketball
  • Boxing
  • Football
  • Formula 1
  • Golf
  • MLB
  • MMA
  • NBA
  • NCAA Baseball
  • NCAA Basketball
  • NCAA Football
  • NCAA Sport
  • NFL
  • NHL
  • Tennis
  • Uncategorized

SITEMAP

  • About us
  • Advertise with us
  • Submit Press Release
  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2025 Got Action.
Got Action is not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Football
  • Basketball
  • NCAA
    • NCAA Football
    • NCAA Basketball
    • NCAA Baseball
    • NCAA Sport
  • Baseball
  • NFL
  • NBA
  • NHL
  • MLB
  • Formula 1
  • MMA
  • Boxing
  • Tennis
  • Golf
  • Sports Picks
Submit Press Release

Copyright © 2025 Got Action.
Got Action is not responsible for the content of external sites.