As the dad of a two-year-old daughter, I couldn’t help but smile when I saw this collab come across my desk.
Because in her mind, nothing is more powerful, majestic or awesome than the “neigh neigh”, as she calls it.
We fully developed humans call them horses (or horsies, if you’re feeling whimsical).
It’s hard not to look at a horse and admire the combo of beauty and brawn that make them such stalwart animals. By that same token, I feel the same way when I think about the legacy golf brand Maxfli, a name built on tested and proven reliability.
So when I heard Maxfli was teaming up with Siegelman Stable, a new(ish) streetwear brand that almost immediately amassed a cult-like following, I knew I had to dive a little deeper. How do these two brands that have seemingly no connections truly fit?
I know you’re probably wondering who Siegelman Stable is? Unless you’re deep in streetwear circles or you’ve spotted their gear courtside, this name probably hasn’t crossed your radar.
The brand has built serious credibility through sports collabs, including pieces with the Knicks, Rangers, Mets and Yankees.
And the name isn’t just a cool word they picked because it sounded fancy. Siegelman Stable started as a horse racing stable, founded by Max Siegelman’s family, before it evolved into the lifestyle and apparel brand it is today. So when this collection leans into horse and drive imagery, that’s not a random creative choice.
Two brands built on reliability, authenticity and loyalty team up for something cool. That’s the connection. That’s where these two fit darn near perfectly.
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The “Harness the Drive” collection lands today, Friday, June 19, online at Siegelman Stable and in person at the DICK’S pop-up shop in East Hampton during the U.S. Open.
Maxfli brings a century of legacy to the table. Siegelman Stable brings the streetwear credibility and a founder whocaddied for five years before starting the brand. The result splits the difference nicely. Classic country club shapes get a fashion-forward edge without losing the plot.
The post Maxfli Teamed Up With Siegelman Stable. I Think It’s Pretty Darn Cool. appeared first on MyGolfSpy.
