ESPN set viewership records during baseball’s wild-card series, fueled by a significant spike in watchers from young demographics.
The network announced Monday that Game 3 of the Boston Red Sox-New York Yankees series averaged 7,439,000 viewers — a single-game wild-card series record under the current format. It was the largest audience for an ESPN baseball game since Boston met the Yankees in a one-game wild-card playoff in 2021.
The network averaged 4,625,000 viewers for the 11 games, a new high for the current format. Viewership jumped 89% from last year for the under-35 demographic and 108% for kids 17 and under. Total viewership for the wild-card series was up 64% from last year.
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