The TCU Horned Frogs enter the season as one of the Big 12’s possible contenders, and Sonny Dykes, in a new interview with On3, opened up about his opinion on collective bargaining as it goes for building his program moving forward.
In terms of revenue sharing and NIL, TCU, a private, Christian school based in Fort Worth, Texas, is among those schools maximizing the sharing cap under the NCAA’s House settlement. The Frogs also have the second-highest valuation ($523 million) in the Big 12 behind Utah, according to reporting by The New York Times and The Athletic.
In this recent interview with On3, Dykes argues on behalf of the NFL’s collective bargaining model, which exists in relationship between franchises and the league’s players association governing compensation, benefits and restrictions. Currently, college football doesn’t incorporate such a model, and players are instead working through their agents to establish “deals” through a university’s revenue sharing and third-party NIL partnerships.
As the revenue sharing cap, rising to $21.3 million for the 2026-27 school year, grows by 4% annually in accordance with the House vs. NCAA Settlement.
Hear what Dykes sees as the future model for college football as student-athletes become like “employees” financially:
