This Jordan Luka .77 Is Dedicated To “La Familia”

LeBron James and co. have bought some time for the Los Angeles Lakers, yet the biggest question remains: can Luka Doncic do the unthinkable and restore hope in Hollywood? In a world when Giannis Antetokounmpo returned from what seemed like a season-ender en route to a title and Jayson Tatum is helming a championship contender less than 10 months after an Achilles tear, stranger things have absolutely happened.

While that uncertainty hangs over the yellow and gold’s title hopes, what’s abundantly clear is Wonder Boy’s position at the heart of Jordan Brand’s signature family. That description is particularly apt as the Jordan Luka .77 “Familia” comes to light, redoubling the sentimental edge that’s already paced his two most recent; the tentpole Luka 5 and its outdoors counterpart at hand.

Those who’ve checked into previous pairs will recognize that a scribbled heart motif has paced almost every pair from either model. Cotton candy stripes peering through the mesh on this pair only emphasize that softened edge, while the extra durability in the outsole and overall tooling contrast by offering a hardened format befitting ball in the elements.

Interestingly, retail calendars have the Jordan Luka .77 “Familia” listed for May 1st alongside several other Luka pairs; the “Turquoise” Luka 5 and “Light Marine” Luka 5 that shares the palette here included. Watch our Jordan Release Dates page for more on this pair and everything coming out of the Jordan Brand machine.