Following the launch of F1’s ‘All To Drive For’ campaign, featuring acclaimed actor Damson Idris, the Hollywood star is officially joining the F1 family as a Global Brand Ambassador.
It comes after Idris co-starred with Brad Pitt in F1 The Movie, which grossed more than $630 million at the box office, becoming the most successful sports movie of all time.
The partnership brings together Idris’ cultural and creative influence and storytelling power with the global platform of F1, creating moments that resonate both on and off the track and bridging the gap between global entertainment and the world of motorsport.
In the film, Idris captivated audiences as Joshua Pearce, a rising driver within a fictional team embedded in the paddock. Filmed at live Grands Prix with F1’s full collaboration, the project put Idris shoulder-to-shoulder with teams, drivers, and race operations, completing his whirlwind transition from Hollywood leading man to a genuine fixture of the paddock.
Having trained extensively for his role on screen, Idris has become a passionate advocate for F1.
“I’m delighted to welcome Damson Idris officially to the Formula 1 family,” said Stefano Domenicali, President and CEO of F1. “Following his starring role in F1 The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official Global Brand Ambassador.
“In Formula 1, we are all about authenticity and Damson is passionate about the sport and shares our vision to grow it, so it’s fantastic that we’ll continue to work with him. With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans.”
F1 Global Ambassador Idris added: “I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that.
“I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation, the heart, and the intensity behind everything, and the elite level the drivers operate at.
“I’m genuinely excited to step into this role as a Global Ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.”
As Global Brand Ambassador, Idris will attend several Grands Prix and support F1 in various content, partner and wider promotional activities to introduce a new wave of fans to the sport.
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