“He wants to be involved in DAZN. He takes a position there. He wants to be in the space of Netflix because it creates an opportunity for him there. He wants to be in with everybody.”
Jordan said that the approach allows the same events to move between platforms rather than sit with one outlet.
“It creates an outcome that suits whatever Turki Alalshikh and his team think is the right thing for their proposition.”
He also pointed to the scale difference between broadcasters when discussing recent streaming figures.
“Netflix has 330 million subscribers around the world. They’ve got about 20 million in the UK. If you’ve got 5 million watching it, that’s about a 25% penetration.”
“Comparatively speaking, DAZN have around 20 million subscribers globally, so Netflix have got an added advantage because of the sheer scale.”
Jordan said that streaming’s role in boxing is still developing.
“They’ve tested the water with sports-related content before, and now they’re moving into live. We’ll see how it does.”
The same pattern is starting to show with Zuffa Boxing and Dana White, with fighters being added and early plans tied to major streaming outlets. Jordan’s read is simple. Control the fights, and the platforms follow. His take is spot on because it identifies the actual source of power in modern boxing: content ownership.
For decades, boxing was held hostage by network exclusivity. If you were a Top Rank fighter, you were on ESPN. If you were with Matchroom, you were on DAZN. This “silo” effect meant that the biggest fights often didn’t happen because networks couldn’t agree on how to share the pie.
By becoming the bank and the primary content creator, Turki Alalshikh has flipped the script. Here is why this strategy is actually a masterclass in leverage.
By licensing to DAZN, Netflix, and even traditional PPV simultaneously, Turki ensures that no single entity can block a fight. He’s basically turned the broadcasters into utilities. They provide the stream, but he owns the fighters and the event.
Jordan’s math on Netflix is the most telling part. When you have 330 million subscribers, you don’t need a boxing fan base because you can dwarf the numbers of a specialized platform.
Simon is basically saying that the wild west of individual promoters fighting over scraps is being replaced by a single, massive global entity that sells boxing like a product, not a series of one-off negotiations.
